Tuesday, December 30, 2014

Google Drive Vs Dropbox – Comparison Of Cloud Storage Cost

Google Drive provides more storage for free (or paid).

Google Drive storage of these files do not count toward your quota:

  • Photos smaller than 2048×2048 pixels don’t count towards space quotes
  • Neither does Google files created in 
    • Documents
    • Drawings 
    • Notes
    • Spreadsheets 




http://thefusejoplin.com/2014/12/google-drive-dropbox-comparison-cloud-storage-cost/

Tuesday, December 23, 2014

Brand recognition and a 'Message in a bottle'

How clever!  QR code and an app... and you can have a message in a bottle.

Beer Brand Lets People Attach Video Messages To Their Bottles

Argentinian beer brand Andes lets people record personal video messages and attach them to beer bottles using QR codes.

http://marketingland.com/andes-beer-qr-code-videos-112411

Monday, December 22, 2014

BYOD - in 2017 70% of mobile professionals will conduct work on personal devices

How does your business manage employee devices?

"70% of mobile professionals will conduct their work on personal devices by 2017


Is mobile device management (MDM) and are 'Policies and Procedures' available in your business to protect your digital assest?


Thursday, December 18, 2014

Google adds Docs, Sheets, & Slides shortcuts to App Launcher

App-Launcher-02


It's not a tic-tack-toe board.

Although the App Launcher in Google Chrome is something I am warming towards; it's nice to have my favorite Google Apps in a Launch grouping.

http://9to5google.com/2014/12/17/google-adds-docs-sheets-slides-shortcuts-to-app-launcher/


Hangouts Dialer can now be used as a system dialer, replace your phone for good

As a Hangouts Dialer myself, I'm glad to see this enhancment... but it appears I'll need to wait for the iOS version.

Google is working towards making it easier to dial numbers from outside of the Hangouts app.

"Today we’re launching an update to Hangouts Dialer. You’ll now be able to use Dialer to place calls initiated from other apps like your browser or Maps, directly from the Hangouts Android app. Just select Hangouts Dialer when you’re choosing your call method."
http://9to5google.com/2014/12/17/hangouts-dialer-update/

Wednesday, December 17, 2014

Map creator in Google Chrome... Nice

I really like 'Google My Maps.'  

Tired of texting or email the same directions over and over?

An image-map is worth a lot when communicating directions; especially to places not yet mapped in Google Maps.

So... I've created my first map to the Blue Ridge Community College Small Business Center in Flat Rock, NC (those are my blue lines in the map below).

Here is where I believe Google Drive will come-in.  The map link is shared similar to how other Google Drive files are shared in Google Drive.

https://www.google.com/maps/d/edit?mid=z547Muc4s3Yc.kMG5JzJY-4z0


By searching the topic 'Google My Maps' I was able to use Chrome to create a customized map, linked above.

Here is the Google Maps URL I used: https://www.google.com/maps/d/u/0/ .

Note that I did not find 'Google My Maps' in Google Drive yet (as suggested in the article below).

Google-my-maps-01

http://9to5google.com/2014/12/10/google-integrates-custom-maps-creation-tool-into-drive/

Google shuffles its notification interface around, puts most functionality in Google+

Google+ notifications...

Was... a bell...


------------------------------------------------------
Now... a circle with a bell... with simpler functionality...



"We know notifications are an important way for you to remain connected to the content and people you are interested in on Google+. To this end, we are adding a dedicated view of notifications to the Google+ desktop site.

You can now browse notifications by clicking on the bell at the top right corner of the Google+ page. The new tray is a simple list that allows you to quickly scan all notifications and view the relevant content with a single click."


http://9to5google.com/2014/12/16/google-adds-new-dedicated-notifications-to-google/

Tuesday, December 9, 2014

8 Cybersecurity Resolutions to Make for 2015

I am a fan of password vaults. 

 A business should consider a password vault to help manage all of a user's passwords and allow for centralized account management across various different applications.


https://plus.google.com/hangouts/_/guc23doasugegunut4xakoa46ia 

Sunday, December 7, 2014

4 Unique New Social Networks You'll Want to Use for Business

  1. Conspire - LinkedIn notched up? - Determines how strong your relationships are to make the most meaningful connections to potential professional contacts.
  2. Heard - rating system that is based on what you've visited and up-voted before, ensuring that you only see what's appropriate and relevant for you.
  3. Spot.IM - Allows you to turns your website into its own self-contained social network called a Spot. Instead of promoting your content on external social networks, where it's competing with other publishers' content, creating a Spot will foster a community driven entirely by your own content.
  4. tsu - Get paid for the content you post on social media?


http://www.businessnewsdaily.com/7463-new-social-networking-tools.html

Saturday, December 6, 2014

BRCC SBC's Seminar - Growing Your Brand in 2015


Gary presented a solid 7 and 1/2 hours of quality content at today's Blue Ridge Community College Small Business Center and has indicated more great content is coming in 2015.

Additionally, he has challenged us to grow our small business brand in 2015 with actionable strategies around:

  • Company name / tagline, websites, logos, trademarks
  • Business cards, brochures 
  • Social media, videos and many great internet marketing references
Class attendees - meeting notes are linked below.  Comments are welcomed on this blog page and/or in the shared document. https://docs.google.com/document/d/1ULIK8WGHqbZV-3xYXgNrFLoBuMSC_i1VaGvX4gyZyZo/edit?usp=sharing

Again, a big Web Tech Czar thank you Gary.  





Friday, December 5, 2014

Hi Wire Brewing and 1MillionCups at Mojo Coworking

Many thanks to Mojo Coworking for hosting Adam Charnack of Hi-Wire Brewing for Wednesday's One Million Cups AVL.

It is great to see Asheville's  entrepreneurship growth.

Monday, December 1, 2014

ScaleUp WNC and Highland Brewery's Oscar Wong

Oscar Wong, Highland Brewery founder was the guest speaker at today's AdvantageWest Economic Development Group - ScaleUp WNC presentation.

When asked about internet marketing and his business, Oscar indicated:

  • Although he originally did not think he needed a website, a few years later  they added a website and have reaped rewards since.  Highland Brewery does not use a lot of print media because it is so expensive and have found digital media to provide much value.
  • Through social media and the the digital media platform they have 'done quite well' because they can better track the media and the responses.



Google sold more Chromebooks to US schools than Apple did iPads in Q3

Google Education users are the product consumers of our future.

Google Chromebooks is the value-added hardware for students to achieve thier educational goals.

Do you have a Google strategy for your business?
Chromebook2_015_Detail2_Titanium Gray

http://9to5google.com/2014/11/30/chromebook-outsell-ipad-education/

Web Tech Czar is here to assist your business in implementing a Google strategy.

Saturday, November 29, 2014

Google Drive - Tips to Organize

The 2015 New Year is coming.  Are you preparing your resolutions to become more organized?

Google-drive-thumb

  1. See what is taking your space
  2. Color-code your files
  3. Add numbers to file names
  4. Star your key files
  5. Use Google Forms

http://mashable.com/2014/11/22/google-drive-organize/

Monday, November 24, 2014

4 Reasons Why You Should Be Treating Your Emails Like a Blog

4 Reasons Why You Should Be Treating Your Emails Like a Blog image typewriter for post1 150x150.png

4 reasons - and my comments:

  1. Images and visuals - every email needs to include at least one image because our brains do process images 60,000 times faster; especially mine.
  2. Content - yes, there are too many spam and low-value emails.  Never use use your email to push sub-standard content.
  3. Traffic quality - agreed, look for exceptional content offers and calls-to-action.
  4. Growth - content isn't just text.  As a blog grows, the use of images / infographics and videos increases.

http://www.business2community.com/email-marketing/4-reasons-treating-emails-like-blog-01075443

Saturday, November 22, 2014

Thursday, November 20, 2014

Choppy seas of the technology divide... but there are navigators to help

Although the technology divide is everywhere; one thing for sure, the internet continues to grow and prosper daily.

What is your business strategy to navigate these seas of technology divides?

Ok, you know a little bit about the WWW, Google, and SEO; but how do you optimize your marketing navigation plans?

You've chartered those marketing plans?  When?  Five years ago? Last year?

There are great resources to assist businesses with all or part of the technology divide to assure your marketing navigation is as profitable as possible.

Do you know your local internet marketing resources?

Hint: you probably won't find them in the yellow pages.

Wednesday, November 19, 2014

DNS Records... 12 most common for a website


12 DNS Records Explained

Techy... the 12 most common DNS records:
  1. A Records - used to associate a domain name with an IP address
  2. AAAA Records or quad-A or IPv6 and 8 groups of 16-bit values
  3. CNAME Records - canonical records for pointing one host name to another
  4. MX Records - records looked up by mail servers when email needs to be delivered
  5. NS Records - at root server level, an authoritative name server configured to respond to queries against a particular domain name
  6. SOA Records - start of authority can show the primary name server for the domain name, the serial number, and other pertinent info
  7. OP - inside the SOA it is an email address of whom to contact or responsible person in the event of a misconfiguration
  8. TTL - within the SOA announce how other machines should react when communicating with the authoritative name servers for a DNS zone
  9. SPF Records - for unsolicited mail issue to declare which outbound mail servers were allowed to send mail from a domain name
  10. TXT Records - verification systems descriptive text
  11. DNSKEY Records - cryptography method for declaring configuration for security
  12. Regional authorities and in-addr.arpa - used for reverse DNS lookup

http://www.techopedia.com/2/28806/internet/12-dns-records-explained?utm_campaign=newsletter&utm_medium=best&utm_source=11192014

Content strategy... 10 things missing?

Nice summary Jasmine Henry (and I've added my comments too)...
What’s Missing In Your Content Strategy? 10 Things! image content strategy1.jpg 300x300



  1. Audit & maintenance (yes, keep it up-to-date)
  2. A defined voice (make it localized)
  3. Non-digital content (and the method of delivering?  Training?  Classrooms? 
  4. Workflows (I like Visio diagrams for process and procedures)
  5. True north statement (being unbiased is important)
  6. Paid promotion (important when time and volume metrics are significant)
  7. Lead conversion opportunities (more and quality landing pages make sense)
  8. Visual content (so much outstanding photography to add, including infographics)
  9. Comprehensive campaigns
  10. Measurement (metrics are important)

http://www.business2community.com/content-marketing/whats-missing-content-strategy-10-things-01068431

Sunday, November 9, 2014

BYOD to work?

Hmmm... BYOD or Bring Your Own Device to work?

  • 40 percent bring their own smartphones
  • 36 percent bring their own laptops
  • 26 percent use their tablets

Does the business really manage their business, including employee access to business data?

(Photo credit: CNN)

http://fox8.com/2014/10/29/byod-do-you-use-your-personal-device-at-work/

Thursday, October 30, 2014

5 Tips On How To Be Effective At Content Marketing

My supplement... #6 - visit with your Small Business Center and/or SCORE at your local community college.

  1. Know your target audience
  2. Experiment and produce actual data
  3. Replicate content strategies from other niches
  4. Understand other aspects of online marketing
  5. Learn from the best
  6. Other resources
    1. Your community college - in North Carolina, see the NC SBC - https://www.ncsbc.net/ 
    2. SCORE - https://www.score.org/ 

5 Tips On How To Be Effective At Content Marketing image bigstock Content marketing concept in w 65039677.jpg 600x307

5 Tips On How To Be Effective At Content Marketing
Read more at http://www.business2community.com/content-marketing/5-tips-effective-content-marketing-01032950#UyWpTJhXHU2t2lrW.99 

Tuesday, October 21, 2014

Google tricks I never knew


  1. Search within a specific site by preceding with "site:"
  2. Search by file type by adding "filetype:"
  3. Include with quotes like "and" or ignore words by using the minus sign and characters in your search
  4. Find related pages by typing "related:" in front
  5. Similar terms with "~" in front
  6. Hone in on a particular range ".."
Thank you itproportal...



6 Google tricks that you probably never knew

Monday, October 20, 2014

Challenges for organizations embracing BYOD

BYOD = Bring Your Own Device (phone, tablet, laptop)

Primary benefits of BYOD programs


Critical risks


Trend is that 85% will adopt BYOD


http://www.net-security.org/article.php?id=2144

Medical ID in iOS8 (replacement to ancient 'ICE - In Case of Emergency')

I believe this is an important setting for everybody, including children and 'Emergency Contact'.  This could be a life saver.

Medical ID info screen











5 top tips for using Google on your mobile


Cool searching concepts, but several don't seem available or practical from my iPhone's use:
  1. Goggles - search with a picture... but I couldn't find this app in the iTunes stores for my iPhone  :(
  2. Search by voice
  3. Search by handwriting - too small for me to make an entry  :(
  4. Get interactive weather - an 'ok' feature for me
  5. Search by location - nice

5 top tips for using Google on your mobile
http://www.itproportal.com/2014/10/14/5-top-tips-for-using-google-on-your-mobile/#9