Saturday, November 29, 2014

Google Drive - Tips to Organize

The 2015 New Year is coming.  Are you preparing your resolutions to become more organized?


  1. See what is taking your space
  2. Color-code your files
  3. Add numbers to file names
  4. Star your key files
  5. Use Google Forms

Monday, November 24, 2014

4 Reasons Why You Should Be Treating Your Emails Like a Blog

4 Reasons Why You Should Be Treating Your Emails Like a Blog image typewriter for post1 150x150.png

4 reasons - and my comments:

  1. Images and visuals - every email needs to include at least one image because our brains do process images 60,000 times faster; especially mine.
  2. Content - yes, there are too many spam and low-value emails.  Never use use your email to push sub-standard content.
  3. Traffic quality - agreed, look for exceptional content offers and calls-to-action.
  4. Growth - content isn't just text.  As a blog grows, the use of images / infographics and videos increases.

Saturday, November 22, 2014

Thursday, November 20, 2014

Choppy seas of the technology divide... but there are navigators to help

Although the technology divide is everywhere; one thing for sure, the internet continues to grow and prosper daily.

What is your business strategy to navigate these seas of technology divides?

Ok, you know a little bit about the WWW, Google, and SEO; but how do you optimize your marketing navigation plans?

You've chartered those marketing plans?  When?  Five years ago? Last year?

There are great resources to assist businesses with all or part of the technology divide to assure your marketing navigation is as profitable as possible.

Do you know your local internet marketing resources?

Hint: you probably won't find them in the yellow pages.

Wednesday, November 19, 2014

DNS Records... 12 most common for a website

12 DNS Records Explained

Techy... the 12 most common DNS records:
  1. A Records - used to associate a domain name with an IP address
  2. AAAA Records or quad-A or IPv6 and 8 groups of 16-bit values
  3. CNAME Records - canonical records for pointing one host name to another
  4. MX Records - records looked up by mail servers when email needs to be delivered
  5. NS Records - at root server level, an authoritative name server configured to respond to queries against a particular domain name
  6. SOA Records - start of authority can show the primary name server for the domain name, the serial number, and other pertinent info
  7. OP - inside the SOA it is an email address of whom to contact or responsible person in the event of a misconfiguration
  8. TTL - within the SOA announce how other machines should react when communicating with the authoritative name servers for a DNS zone
  9. SPF Records - for unsolicited mail issue to declare which outbound mail servers were allowed to send mail from a domain name
  10. TXT Records - verification systems descriptive text
  11. DNSKEY Records - cryptography method for declaring configuration for security
  12. Regional authorities and - used for reverse DNS lookup

Content strategy... 10 things missing?

Nice summary Jasmine Henry (and I've added my comments too)...
What’s Missing In Your Content Strategy? 10 Things! image content strategy1.jpg 300x300

  1. Audit & maintenance (yes, keep it up-to-date)
  2. A defined voice (make it localized)
  3. Non-digital content (and the method of delivering?  Training?  Classrooms? 
  4. Workflows (I like Visio diagrams for process and procedures)
  5. True north statement (being unbiased is important)
  6. Paid promotion (important when time and volume metrics are significant)
  7. Lead conversion opportunities (more and quality landing pages make sense)
  8. Visual content (so much outstanding photography to add, including infographics)
  9. Comprehensive campaigns
  10. Measurement (metrics are important)

Sunday, November 9, 2014

BYOD to work?

Hmmm... BYOD or Bring Your Own Device to work?

  • 40 percent bring their own smartphones
  • 36 percent bring their own laptops
  • 26 percent use their tablets

Does the business really manage their business, including employee access to business data?

(Photo credit: CNN)