Friday, April 29, 2016

Thursday, April 28, 2016

The Influential YouTuber Felix Kjellberg (a.k.a. PewDiePie)


  • 43 million YouTube subscribers
  • Made at least $4 million in 2013

Who are the YouTube influencers in Asheville Metro or your community?

They can have marketing influence; especially to the millennials.

Listening To A Podcasts in AVL - Your Brain Becomes More Of A Networked Kaleidoscope

Driving in the Asheville Metro area we are blessed to see awesome clouds, mountains, and forests.

Add listening to a podcast while driving and my brain's kaleidoscoped network becomes even brighter!

I think this is why my son thinks why I notice too many diversionary 'squirrels' on the roadside.  :)

By monitoring blood flow to different parts of the brain, researchers were able to see the complex ways that people experience words in stories. Figure c, below, shows the brains of three different people experiencing the same story. You can also play around in this brain viewer to see what areas of the brain certain words triggered. CreditJack L. Gallant/Gallant Lab at UC Berkeley

Millennials - Youth Rising as Entrepreneurs in North Carolina

Like Beaufort, Asheville has a personality that attracts millennials.

But how do we keep them here as business people that are engaged with the community?

Asheville Area Chamber - Tools for Business

  • See everything local
  • Start or grow a business
  • Hire / manage employees
  • Get business training
  • Go green
  • Find financing / manage money
  • Protect my business
  • Comply with government requirements

Wednesday, April 27, 2016

Cyber-Seniors Documentary - We Call All Relate

All of us are stewards to senior tech!     ;) 

Venture Asheville - Startup Resources

Startup resources are abundant in Asheville!

Demmel to Bring 50 Jobs to Henderson County

Demmel - a private company based in Germany is bringing a presence to Henderson County.

Demmel Website
"Demmel intends to hire 50 workers at its Henderson County operations. Positions will include assembly technicians, quality engineers, material handlers and others. Annual salaries will vary by position but will average at least $35,510. Overall wages in Henderson County currently average $35,287 per year. "

Asheville Metro Is Becoming An Innovation District

What is next for our robust climate science innovation economy?
"Among the winning ideas: Asheville strives to leverage its national climate data center by building a robust climate science innovation economy anchored by a 26,000-square-foot incubator called the Collider."

Read more here:
Asheville is a "New Geography of Innovation in America!"

Our small business entrepreneurial foundation is here.

Building Brands in Asheville, NC - i Play Baby Products

We love Asheville stories of business success and this business employs 60 individuals!

Tuesday, April 26, 2016

Startup Grind Asheville: Aaron Houghton of BoostSuite and iContact

Aaron indicated books to read on startups need to include a good understanding of the concepts of:

  • lean startup
  • hiring
  • motivation
  • leadership
  • agile - scrum IT program management

Aaron also recalls attending Meet The Geeks AVL networking events at Scully's on Lexington.

Aaron Houghton being interviewed by Elijah Elkins
at StartUp Grind AVL
sponsored by
Google for Entrepreneurs 

Sunday, April 24, 2016

How Asheville Can Generate More Traffic on Pinterest?

3 simple ways to generate traffic on Pinterest Asheville.  We have many areas of visual appeal.

  1. Create a Pinterest board that directly appeals to your audience
  2. Use long format images
  3. Use hashtags

Google #AVL Pinterest, and guess to appears as #1? 


Friday, April 22, 2016

75% Of Social Media Users... Use Hashtags [STUDY]

A question came up during a recent class.

Who are the users of hashtags?
  • 75% of people on social media using hashtags
  • 70% of affirmative respondents were women
  • 44% were middle-aged


Thursday, April 21, 2016

How to Make AVL more of a Startup Hub

Thanks to Scott with Meet the Geeks for sharing this article.

What are the parallels to Asheville?

How to Make Pittsburgh a Startup Hub


Monday, April 18, 2016

Are you applying the 10 expert social media marketing tips for 2016?

  1. Create more video content.  In Asheville we have a lot to capture.
  2. Social media marketing is mobile; especially with our tourists in WNC
  3. You don't have to do everything.  #AVLMetroTech has many outstanding resources or just focus what your customer tells you as their medium 
  4. Make your marketing efforts more focused and aligned with your business strategy
  5.  Influencer marketing is all the rage; and #AVLMetroTech can be part of that influencer marketing
  6. FInd a way to benefit from the changes and celebrate them
  7. Analyze the success of your content and adopt your plan accordingly
  8. Social media audiences love infographics - share data about your business story
  9. Facebook advertising is as powerful as ever with the ability to target your customer's demographics
  10. Content is still king and you have the story to share

Saturday, April 16, 2016

Data Sets for Asheville Businesses That Need Data Models To Be Built By IT

Six data sets as the most important for businesses:
  1. Market/Business/Customer Activity Data (mostly structured)
  2. Social Media/Comments/Reviews (mostly unstructured)
  3. Transactional data
  4. Website data
  5. VoC/Telecom/Call Center data
  6. Images/Graphics (unstructured)
Then these businesses will need 12 important data models to be built by IT to support these data sets:
  1. Segmentation
  2. Personas
  3. Journey Maps
  4. Touch Point Allocation
  5. Pricing
  6. Opportunity Scoring
  7. Campaign Lift
  8. Attribution Mix
  9. Predisposition to Purchase Likelihood
  10. Defect/Customer Risk
  11. Portfolio Management
  12. Customer Value

Tuesday, April 12, 2016

Are Robots Taking Our Jobs?

Software and automation can make our lives more efficient.  What affect does this have on tourism, hospitality, advanced manufacturing, healthcare, or education in Western North Carolina?
Smart machines now collect our highway tolls, check us out at stores, take our blood pressure, massage our backs, give us directions, answer our phones, print our documents, transmit our messages, rock our babies, read our books, turn on our lights, shine our shoes, guard our homes, fly our planes, write our wills, teach our children, kill our enemies, and the list goes on.

As IT job market tightens again, companies look to training rather than hiring to fill gaps

Next generation skills in IT 

Our community colleges and universities can step-up to the plate.
"The number of unfilled jobs in IT is rising and companies are having a difficult time finding next generation skills.
The answer for many is training their best employees in those cutting edge areas." 

Monday, April 11, 2016

$15 minimum wage in AVLMetro? Why a $15 minimum wage won't unleash jobs Armageddon...

What would a $15 minimum wage do to the Asheville Metro / Western North Carolina economy?

For starts, it would be similar to the survey findings:

  • Three industries account for nearly half of the private sector workers getting increases: 
    • retail trade (17.6 percent), 
    • health care and social assistance (18 percent), and 
    • restaurants (13.5 percent). 
  • 79.6 percent of workers in the restaurant industry in the private sector will receive a wage increase, compared to 19.6 percent in finance, insurance and real estate

#AVLJobs, #AVLMimimumWage, #AVLMetroCostofLiving

What Job Field Saw the Biggest Wage Growth?

"there are more opportunities for data analysts or scientists with higher pay rates"

Asheville NC Chamber CEO: HB2 may end Buncombe chance at 500 jobs

"We are against discrimination in any form and want to see it eradicated from the law."

Facebook Live - How Many Rubber Bands Does It Take To Explode A Watermelon?

AVL creative minds... What can we uniquely capture on Facebook Live from our area?

More about Facebook Live

Sunday, April 10, 2016

Facebook Just Transformed Into A New Product Right Before Your Eyes

Facebook live video is a major evolution for this social network and the Meerkat and Periscope competition!

Share 'live' on your Facebook App

Users can see a heat map of live Facebook posts throughout the world.

And Asheville NC we have many great events we have to share.

Saturday, April 9, 2016

Professional job growth and wages skyrocket in Asheville

IT or Information Technology job growth remains an opportunity for the Asheville Metro job market.

Pickup your tools at the Asheville Tool Library with a dual electric motor bicycle with payloader

It's 38 degrees outside Clark!

But it's way cooler as a member of the Asheville Tool Library and pickup those tools for your projects on a customized bike with dual electric motors (pedal assist and rear-wheel drive) and a self-made payload carrier.  WOW!

Because the wooden payloader is custom-made by Clark; so I have no doubt he has many other great wood-working projects coming where he'll pickup those tools at the #AVLToolLibrary.

#AVLCool, #AVLBike, #AVLToolLibrary

Asheville Tool Library Grand Opening

Asheville's first tool library, as sung by Lief Erickson at the Asheville Tool Library Grand Opening event.

Become a member today!

#AVLToolLibrary, #AshevilleToolLibrary, #AVLCool

Wednesday, April 6, 2016

Do you do AVLMetroTech; AVL style?

Loving the mountains and the Asheville, NC Tech Scene.

Do you do tech, AVL style?  How?

Tuesday, April 5, 2016

All Owners Know the Value, but Millennials Tap Tech Quicker

Born and raised into tech, the millennials are the drivers.
  • 87% of Millennial business owners believe they actually are successfully staying on top of technology advances.
  • 66% of Gen Xers (those born in the mid-1960s to 1980) and Baby Boomers (1946 through 1964) reported that they are keeping up.
  • 60% of Millennials view social media as an important tool to stay competitive, versus 44% and 46% for Gen Xers and Boomers, respectively.

Coming to a hotel near you: the robot humanoid receptionist

Now this would be a mindset change for me: to approach the front desk and meet a robot.

My preference, the app that directly opens my hotel door and allows me to checkout without meeting Ms Robot.  

"Siri, please open my door."  I like this better!

Friday, April 1, 2016

8 Podcasts To Improve Your Love Life

Audio that will help you feel more deeply, whether single, attached or anywhere in between. 
  1. The Heart
  2. Modern Love
  3. Dear Sugar Radio
  4. Savage Lovecast
  5. Plz Advise
  6. The Lonely Hour
  7. Guys We F****d
  8. This Is Why You’re Single